Peformance of these duties requires that the Senior Director work with and serve as the primary point of contact for key marketing & communications personnel across CI's corporate partners. The Senior Director serves as CI account lead or program manager for selected corporate partners primarily involved in Team Earth and other communications initiatives with CI. The Senior Director also works with CELB staff to ensure that Marketing & Communications efforts are part of a larger coordinated effort to build multi-year, 6-8 figure strategic corporate partnerships that also involve joint work to implement environmental best practices, and to mobilize financial investments in conservation.

The Senior Director leads CELB’s communications and marketing strategy, with the goals of raising awareness across multiple audiences about CI’s efforts to engage the corporate sector for positive conservation results, with the objective of publicly recognizing the leadership efforts of our partners, creating new partnerships, and expanding existing partnerships, and seeking others to replicate our efforts within their own companies. 

Given the high risk nature of engaging corporations on communications and marketing efforts, the Senior Director will continually advise CI's leadership on risk assessment and develop strategies that project CI's brand. 

RESPONSIBILITIES:

• Lead CELB’s strategic pillar to generate corporate marketing support for CI’s efforts to raise public awareness and inspire individual actions for the environment through our Team Earth initiative.  With  CELB and Global Communications Leadership, implement high profile marketing and communications campaigns with Fortune 500 companies (~3-5 per year, with major corporations such as Starbucks, McDonald's, Disney, Wal-Mart, Fiji Water, SC Johnson, American Express, Royal Caribbean, Wrigley). Campaigns will focus on supporting Team Earth objectives, with a secondary focus on engaging companies to support CI specific goals.    Develop metrics for measurement of results achieved through corporate marketing and communications efforts.
• Work with corporate partners providing information to corporate partners on best practices for environmental communications and marketing, engaging consumers and employees, and lessons from other corporate engagements.  Incorporate Strategic Marketing & Communications strategy into broader plans for engagement with major corporate accounts as part of CELB's strategy lines dealing with business policies and practices, corporate contributions, ecosystem service investments, and regional conservation action,  etc.
• Develop and write communications strategy to raise awareness for CI’s work with the corporate sector and the importance of NGO-Corporate partnerships.  This strategy should be aligned with and feed up into CI’s larger communications strategies around climate, water, food, health, culture and option values.  Components to include multi-year vision of goals and metrics around brand awareness as well as company and revenue targets.
• Directly supervise and manage CELB Corporate Communications and Marketing Team to ensure they are achieving their deliverables, supporting the communications goals of both CELB and Global Communications, and acting as liasons between our two divisions.  This team currently consists of a media manager, and editorial manager, and a graphic designer, with FY2010 goals including the hiring of a corporate marketing manager.  

 Working Conditions:  

• Home base is CI's Arlington, VA,  headquarters   
• Some domestic and international travel is required to meet with corporate partners.
• The position interacts daily with CELB staff, but shares office space with global communications staff to ensure open communication channels and sharing of information.   

QUALIFICATIONS:

Required Skills:

• Position should have at least a bachelor of arts degree from accredited university. 
• Mininum 5-7 years of communications and marketing experience with corporations or public relations firms managing multiple corporate accounts or serving as brand manager for a Fortune 500 company. 
• Outstanding writing and verbal communications skills.
• Understanding of how to develop and implement communications strategies and materials designed to reach a variety of audiences. 
• Ability to manage large workload with multiple deadlines. Strong attention to detail.        

 APPLICANTS SHOULD SEND: Cover letter and resume.

WP