In honor of Earth Day 2009, Sony Computer Entertainment America made a $1 contribution for each of the first 10,000 transactions on its PlayStation Networks in support of CI’s efforts to responsibly and sustainably care for nature for the well-being of humanity. This $10,000 donation to CI supports a larger partnership framework with Sony, and the promotion highlighted CI’s work to thousands of PlayStations users.
For more information on Sony Computer Entertainment America, please visit www.us.playstation.com/corporate/about.